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Research papers

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
×

Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly? (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-french-


Research papers

Private sector housing for the very elderly?

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
×

Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-


Research papers

Master and optimise the future of a brand

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Geneviève Ville
Company: BVA Group
June 15, 1986
×

Citation

Ville, G. (1986a, June 15). Master and optimise the future of a brand. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand


Research papers

Master and optimise the future of a brand (French)

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Geneviève Ville
Company: BVA Group
June 15, 1986
×

Citation

Ville, G. (1986a, June 15). Master and optimise the future of a brand (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/master-and-optimise-the-future-of-a-brand-french-